When it comes to building your brand, we work in the true spirit of partnership. From understanding your vision, taking stock of your journey, figuring out where you want to go, understanding your services, products and markets, and then evolving a game plan that will ensure that your objectives are met. The advantage we bring to the table is that our Group Companies can step in to offer related services from advertising, events, PR and publishing to media buying and new media management.
This journey metamorphosed Kerala – it gave a new lease of life to the economy, it became the leading employer for skilled, semi-skilled and unskilled, it revived traditional art forms, it made the Keralite proud of his home town State and most importantly, this will hopefully make all the stakeholders realize the need to preserve the natural beauty of this destination. Needless to say, Kerala Tourism won countless awards – the National Tourism Award six times in a row for the Best Performing Tourism State in India; PATA Gold awards for various responsible initiatives as well as marketing; and Stark Communications won over two hundred awards for the creatives done for Kerala Tourism – including two dozen international awards.
Amitabh Kant IAS, former Joint Secretary – Tourism to the Government of India and former Secretary – Tourism to the Government of Kerala, in his book Branding India: An Incredible Story, sums up our contribution:
“…it was T.K.Harshan, now the chairman of the Stark group of companies,who was instrumental in selecting, presenting and establishing the God’s Own Country’s positioning. Since then, it has been used brilliantly as a creative platform by the Stark team led by Swarup B.R.”