Demand for holiday homes in Germany and neighbouring countries is growing fast as Germans steer clear of risky destinations.
German consumers are increasingly looking to spend their main holiday in self-catering apartments and houses in domestic regions or nearby countries rather than hotels in foreign destinations, according to a new survey.
Bookings for holiday homes increased by 16% last year, generating revenue growth of 24%, according to the annual survey of the German Holiday Homes Association DFV (Deutscher Ferienhaus Verband). This is well ahead of the low single-digit growth that the overall German outbound travel market generated last year.
Tobias Wann, DFV president, said: “These impressive figures are not only a sign of rapid and dynamic growth as well as rising demand for individual accommodation that offers both privacy and space. They also underline the increasing importance of holiday home tourism as an economic factor for Germany.”
The DFV expects similar double-digit growth again this year as customers continue to play safe following terror attacks in various destinations. “Holidaymakers perceive holiday homes, as private, protected units, as offering more protection than extensive hotel complexes,” the association commented.
Families with children were the main growth driver in 2016, according to the survey. On average, customers booked a holiday home for 8.3 nights last year, with an average rental price of just over €1,000 in the peak summer season. The average holiday home measured 76 sqm and had 2.3 bedrooms.
The most popular destination last year remained Germany, above all coastal regions such as Schleswig-Holstein and Mecklenburg-Vorpommern, followed by Austria, Italy, France and Denmark. Demand also grew for the Polish Baltic Sea coast.
Absolute figures for the segment’s turnover were not disclosed, however. The DFV survey was based on responses from the association’s members.
Source: http://www.fvw.com, 23 March 2017
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