Incredible India 2.0 To Take A Spiritual Bent

India’s spirituality and its wellness traditions will be the highlights of Incredible India 2.0 campaign. The revamped version of the government’s marketing initiative to promote India as a preferred tourist destination for global audiences will be launched formally on World Tourism Day on September 27.

While the usual spiritual circuit — Varanasi, Mathura and Ajmer — will continue to receive a helpful hand from the government, sources said the PMO has also decided to include Ayodhya, the birth place of Lord Ram, Babri Masjid site, apart from far flung monastries in Lahaul Spiti to be promoted as tourist spots for a global audience. In addition to the Buddhist circuit that attracts a large number of foreign tourists, the government has also decided to include the temple town of Goraknath. Sources in the ministry of tourism said Incredible India 2.0 campaign will focus on developing at least 10 cities where it will promote their spirituality quotient and also develop their medical and wellness potential.

Source:, 21 June 2017

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