Our exhaustive India Outbound Tourism Report, covering nine major outbound markets across India, was released at ITB Berlin 2015. With a foreword by the United Nations World Tourism Organisation (UNWTO) Secretary General, Dr. Taleb Rifai, the report, in addition to mapping trends, also gives invaluable insights to tourism players who are doing or aspires to do business with India. Leading tourism boards and the travel trade across the world have bought the report and the feedback has been more than encouraging – the Singapore Tourism board said, “…this report is exceptional.
For well over 25 years, we’ve been doing market research for our tourism clients as well as our Group Companies, especially Stark Communications. For the last ten years, we’ve done qualitative research every year amongst 2000 international travellers who holidayed in Kerala to study changing mindsets, preferences and to assess the quality of the Kerala experience at multiple levels. This data, these insights have helped Stark Communications immensely to formulate strategies for their clients and build tourism brands that thrive in today’s rapidly evolving, challenging world.
We also specialise in preparing White Papers to tackle specific problems or challenges effectively.
Every quarter we release a Country Report – download our latest reports
Market Scan: Every year, we keep tabs on the tourism, hospitality and aviation sectors and compile relevant data for our clients which is sent to them with specific comments on opportunities and threats.