The UAE is the dominant market in the MENA region for theme park visitor spending, with spending set to grow six-fold from $105 million in 2016 to $637 million by 2020, according to a report by the International Association of Amusement Parks and Attractions.
“UAE theme parks are on the cutting-edge of leveraging real-time information management technology to enhance the visitor experience. Millions of visitors will be able to use mobile apps for ride wait times and ordering concessions, while operators can deliver dynamic peak and off-peak pricing, and enhance visitor safety and security,” said Andrew Calthorpe, CEO at smart theme park consultancy Condo Protego, which has worked closely with numerous theme parks in the UAE over the past several years.
Market research firm PwC predicts that the UAE’s theme park visitors could provide nearly two-thirds of the UAE’s projected 30 million total visitors by 2021.
Experts agree the UAE’s theme parks are serving as ideal test cases for the advanced technology that will fuel the premier mega-event of as Expo 2020 Dubai.
“Monitoring tens of thousands of daily visitors means UAE theme park operators need to have mobile app, Big Data analytics, and data storage solutions that are always available, cost-effective, and can scale up to handle millions of more visitors annually,” added Andrew Calthorpe.
Condo Protego has seen strong success in enabling UAE theme parks to better manage company and customer information, by deploying Dell-EMC converged infrastructure solutions across backup, networking, processing, replication, and virtualization.
Source: www.tradearabia.com, 10 March 2017
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